sundaybakehouse
Follow86
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4.8K
followers
312
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Sunday Bakehouse
Sourdough bakery · Fremantle, WA
Small batches, thoughtful details, good things worth sharing.
pollen
Good news
for cafés
Your social feed, kept buzzing while you run the shop.
Drop your URL and Mel does the rounds — a month of posts, ready for your say-so.
Ready for your say-so
Your feed could look like this in minutes.
Drop your URL. Mel turns what's already on your site into finished, channel-ready posts — then keeps them coming.
littlefinchceramics
Follow124
posts
7.2K
followers
312
following
Little Finch Ceramics
Ceramics studio · Castlemaine, VIC
Small batches, thoughtful details, good things worth sharing.
harbouryoga
Follow201
posts
9.1K
followers
312
following
Harbour Yoga
Yoga studio · Sydney, NSW
Small batches, thoughtful details, good things worth sharing.
Out in the wild
A whole feed, not a lucky post.
Mel keeps the photography, type and rhythm working together — so nine posts feel like one brand, not nine unrelated templates.
Fjord & Bean
Instagram · 1h · photo
Liked by northstreetcoffee and 148 others
fjord&beanThat *pop* at 196°C? That's coffee being born. Roast days Tue & Sat — come listen.
Hearthline Homes
LinkedIn · 2h · text post
Three things every first-home buyer asks us — and the one nobody thinks to.
●648 comments
LikeCommentRepost
Paul's Bistrot
Facebook · 3h · photo
The patio is open, the espresso is pulling, and the light does most of the work.
●8712 comments · 3 shares
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Wattle & Co Florists
Instagram · 5h · text post
Liked by northstreetcoffee and 148 others
wattle&cofloristsWedding season is booking up — September has three Saturdays left.
Harbour Yoga
Instagram · 7h · photo
Liked by northstreetcoffee and 148 others
harbouryogaSunrise class is back. Mats out at 6:15, sun up by 6:40. First visit free.
Brightside Plumbing
Facebook · 9h · checklist
Winter burst-pipe checklist: five minutes now saves a soggy August.
●8712 comments · 3 shares
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Sunday Bakehouse
Instagram · 11h · photo
Liked by northstreetcoffee and 148 others
sundaybakehouseSix loaves, one warm bench, and the crackle that tells us they're ready. Sourdough lands at 7.
Cornerstone Dental
LinkedIn · 13h · text post
Tiny routine, long-term payoff. Here's the brushing timing your enamel will thank you for.
●648 comments
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Muddy Paws Grooming
Facebook · 15h · photo
Someone knows they look good. Saturday wash-and-tidy spots just opened.
●8712 comments · 3 shares
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Northside Books
Instagram · 17h · text post
Liked by northstreetcoffee and 148 others
northsidebooksWhen the week gets loud, start here. Five quiet reads chosen from the staff shelf.
Little Finch Ceramics
Instagram · 19h · photo
Liked by northstreetcoffee and 148 others
littlefinchceramicsFresh from the kiln: moss, oat and terracotta. Each one a little different.
Greenline Gardens
Facebook · 21h · checklist
Five minutes outside this weekend can save a lot of spring heartbreak.
●8712 comments · 3 shares
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Mel does the rounds. You have the say-so.
This is the actual app — four screens, one round, about two minutes of your day.
01 · The rounds
She reads your site, then shows her homework
Give Mel your URL and she comes back in a couple of minutes with a working brand profile: what you do, how you sound, who it's for, and the three to six themes worth posting about. She also pockets the photos already on your site. You confirm the voice and the look in two taps — every dial is there if you're fussy, ignorable if you're not.
What Mel knows about you
from fjordandbean.comSmall-batch coffee roastery in Fremantle. Roasts Tuesdays and Saturdays, ships nationally, runs a Saturday cupping class. Warm, nerdy about beans, allergic to hype.
Behind the roastMeet the beansBrew at homeLocal love
Voice & look — two taps, editable any time
Casual professionalNatural photoWarm & earthyLight emoji
14 photos collected from your site — real shots come first.
02 · The morning stack
Finished posts, streaming in as she writes
Not ideas — finished posts: picture, caption, hashtags, already parked at a sensible hour. Every photograph comes from your own website; branded tip-cards and quote cards fill the gaps. Swipe right to post it, left to skip. If it's close but not quite, say what's off — "warmer", "shorter", "different picture" — and Mel redoes it on the spot.
InstagramFacebook
6 to go · 3 more comingfrom your website
Instagram · Thursday 9:15 am · behind the roast · photos
First crack at 196°C — that little pop is the bean letting go. Tuesday's roast is a washed Yirgacheffe, and the whole street will know about it.
#roastday #specialtycoffee #fremantle
Skip
Tweak it: “warmer”, “different picture”…Tweak it
03 · The calendar
A month that fills itself
Approved posts space themselves across the month — never two of the same theme back to back — and go out on time to Facebook and Instagram. Every card wears its status, so a ten-second glance says the feed's healthy. If a channel needs reconnecting or a post fails, it's flagged terracotta and retried. Nothing vanishes silently.
September 2026
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
roast day
3
4
brew tip
5
local love
6
7
8
meet the beans
9
10
11
12
13
14
roast day
15
16
17
brew tip
18
19
sale post
20
21
22
local love
23
24
25
behind the roast
26
27
market day
28
29
roast day
30
readyscheduledpostedneeds a lookskipped
04 · The weekly note
Results in plain English
Who saw what, tallied simply: reach, likes and comments per post, and which themes are earning their keep — so you know exactly what to double down on. No dashboards to decode, no export-to-CSV homework. Just the numbers a busy owner actually acts on.
Last 7 days: 5 posts, 1,284 people reached.
Not bad for a bee.
What people liked, by theme
Behind the roast
412
Local love
296
Brew at home
187
Meet the beans
141
| Post | Seen | Reached | Likes |
|---|---|---|---|
| First crack, explained | 512 | 402 | 41 |
| Meet the Yirgacheffe | 431 | 356 | 33 |
| Saturday cupping class | 389 | 301 | 27 |
Word from the rounds
“I gave it the website and went back to roasting. The drafts sound more like me than I do before 7am.”
“Sunday night used to be caption night. Now it's two minutes with my thumb and a cup of tea.”
“We're plumbers. We didn't have an Instagram. Now people ring up and say they saw the burst-pipe post.”
Compared side by side
All your marketing,running on autopilot
See how Pollen compares to other marketing options.
Pollen
Monthly cost
A$79
Time to get started
2 minutes
Management required
None
Lock-in contract
None
Flexibility
Cancel anytime
Marketing Agency
An external team on retainer
Monthly cost
A$2,000–A$8,000+
Time to get started
2–4 weeks
Management required
Meetings, feedback & approvals
Lock-in contract
Often 3–12 months
Flexibility
Notice period may apply
In-house Hire
A dedicated employee
Monthly cost
A$6,500–A$10,000+
Time to get started
1–3 months
Management required
Hiring, onboarding & ongoing management
Lock-in contract
Ongoing employment
Flexibility
Notice period & employment obligations
Pricing is based on typical Australian market rates and may vary depending on your requirements. Agency costs generally include monthly retainers and project fees. In-house costs include salary, superannuation, payroll tax, leave entitlements, and other employment overheads.
Preview your posts free. Pay to send them.
Mel writes real posts before you pay a cent — judge her by the finished work, not the pitch.
Free preview
Free
Drop your URL, open your first four finished posts — captions, pictures, the lot. Nothing to cancel because nothing was started.
See your postsThe Rounds
A$79/month
One brand, 50 posts a month, published on schedule to Facebook and Instagram. The deck, the calendar, the weekly note — the whole round.
Put Mel on the booksThe Hive
$229/month
Running a few brands? Three brands, 250 posts a month, each with their own voice, deck and calendar — one login, one bill.
Bring the lotCancel anytime. No worries — drafts keep.
Fair questions
Will the posts sound like AI wrote them?
Mel writes from your website, in your register — a roaster doesn't sound like a florist. You set the voice once (or don't — her first guess is usually close), and nothing goes out without your say-so. Anything that misses gets skipped, or reworked on the spot with a one-line tweak.
Where do the pictures come from?
Your website, full stop. Mel collects the photos you already have and uses only those — they're badged "from your website" in the deck. When no real photo fits, Pollen draws a branded tip card, quote card or text design instead of fabricating an image.
What happens to posts I skip?
They quietly disappear — nothing is ever published without your approval. If a draft is close but not quite, don't skip it: tell Mel what's off in plain English and she'll redo the caption or the picture straight away.
Which channels does Pollen post to?
Facebook and Instagram today, through Meta's official connection. LinkedIn is next on the flight path.
Do I hand over my passwords?
No. You connect through Meta's own login screen — Pollen never sees your password, and you can disconnect from your dashboard any time.
What if I want to stop?
Cancel whenever. Nothing posts after you do, and your drafts keep — no worries.
Your first posts are a couple of minutes away.
Drop your URL, put the kettle on, and see what Mel brings back from the rounds.
Free to preview. Nothing posts without your say-so.